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Groupon In-House Studio

Photo Art Direction that elevates the user experience with visual cohesion and narratives that speak to customers.

Five years of providing premium in-house marketing, product, and stock photography with a fresh, authentic representation of the goods and services available from Groupon merchants.

 

 
 
 
 
 
 
 

In-House Stock Photography

High-end imagery designed to rival third party supplies with the ability to produce and pivot with business strategy while maintaining aesthetic brand identity.

The program yields high volume output to an internal database of options for merchant offerings, and supplementary marketing assets.

 
 
 
 

Beauty

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Health & Wellness

Lifestyle

Food & Drink

 
 
 
 
 

Product Marketing

Brand focused photography featured across merchandising campaigns, guide articles and deal galleries.

 
 
 
 
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Product Lifestyle + Libraries 

A Proactive Direction Strategy

Integrating marketing and stock art direction to deliver ad-hoc projects while building a Goods lifestyle library housing content for future use by Design, and Editorial teams.

 
 
 
 
 
 
 
 

Merchandising Campaign

A Proactive Direction Strategy

Integrating marketing and sto